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CREATIVE DIRECTION | COPYWRITING | DIGITAL ART DIRECTION | SITE DESIGN
FFTC.org, the website for the Foundation for the Carolinas, is one of the single largest websites I’ve ever worked on.
As a nonprofit community foundation, FFTC helps individual members of the Greater Charlotte community come together for the good of the whole.
The site was a bit of a challenge, as it receives traffic from users looking to accomplish a wide range of goals – varying from event and wedding space reservations, grant writing, fund donation, fund creation, and even community events calendar access.
Though the site is deep in volume, our team was able to, through UX and UI, simplify an otherwise complicated amount of content and organize it in a way that makes sense for the broad audience, no matter their goals.
The site has seen immense success, and is heralded as one of the best community foundation websites in the country – winning our team a multitude of similar clients and projects since.