Kansas Tourism

KEY INSIGHT: Kansas, from the outside, is known as flyover country. But a closer look shows visitors it’s anything but.

ROLE: Creative Direction, Art Direction, Copywriting

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I’m from Kansas, and look – I get it. From the outside, we probably seem a little, well, dull. But those in the know, know that Kansas is anything but square.

This campaign set out to showcase the beauty, excitement, coolness, and dog-gawnit, downright fun that can be found in the great square state of Kansas.