Dick’s Sporting Goods: Social

Key Insight: Dick’s Sporting Goods isn’t just where athletes go for their gear, it’s where sports culture lives. We aren’t just fans of sport, we’re fans of sport culture.

Role: Creative Director, Art

Creative Team:

Dan Gier, GCD // Nick Allegri, GCD // Josh Chavis, CD // Harry Kniznik, CD // Rick Hebert, ACD // Ry Sonderegger, ACD

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VML was tasked with revamping the DSG social approach, leaning heavily into sports culture and not just pushing product. To do this, we lean into real-time engagement during big events, tap into what’s already happening online, and have a lot of fun in the process. Our creative strategy, craft, and presence has pushed the retailer into the upper echelon of sports culture follows on social, with their Instagram now hovering just under 1M followers. Impressions have gone through the roof, and engagement is at an all-time high.