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CREATIVE DIRECTION | CINEMATIC DIRECTION | COPYWRITING | ART DIRECTION
For Bayer Environmental Science’s Golf Course Management division, I helped lead a team of creatives to create a campaign that would resonate with Golf Course Superintendents on courses both large and small.
As any Superintendent knows, the days, weeks and months leading up to a major tournament are often the most stressful – and recovering the health of your course afterward is even worse.
We followed five Superintendents of major PGA courses and got their take on how they handle preparation for some of golf’s biggest tournaments – including the US Open.
These superintendents talked about their methods, the products they use, and the teamwork, leadership and patience it takes to manage turf at the highest level. This created a message that was both inspirational and educational to superintendents at other courses – encouraging them to keep their courses in tournament ready shape all year long.