1
2
3
CREATIVE DIRECTION | COPYWRITING | ART DIRECTION
The Association of Zoos and Aquariums non-profit organization dedicated to the advancement of zoos and aquariums in the areas of conservation, education, science, and recreation. AZA represents more than 230 institutions in the United States and overseas, which collectively draw more than 195 million visitors every year. These institutions meet the highest standards in animal care and provide a fun, safe, and educational family experience. In addition, they dedicate millions of dollars to support scientific research, conservation, and education programs.
In an early exercise to reimagine their brand for the digital space, my team and I explored options that steered the brand into an intimate, but epic direction.
Utilizing strikingly-beautiful portraits of the animals that are touched by this brand, we were able to push the client in a direction they’d previously not even considered.
While this direction ultimately wasn’t used, the final site leaned heavily into some of the ideas we set into motion with these comps – pushing their brand and their online presence to new heights.