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CREATIVE DIRECTION | ART DIRECTION | COPYWRITING
Ah, yes – 2016. A banner election year.
Our team was tasked with developing and executing a theme for the 2016 American Advertising Awards – and we may have gone overboard.
We decided to take advantage of the election year and spin it with a “The Only Party That Matters” theme – adding a sense of lightheartedness and fun to an otherwise annoying political process.
Through video promotions, mailers, digital ads, and even an awesome website, we were able to drive traffic to the 2016 ADDYs like never before – locking in record attendance and entries for the event.
We also got to write and shoot a rather lewd video featuring some of our favorite people on the local ad scene.